Local SEO
Thank you I couldn't have said it
better myself this may seem like a small
detail but since the business name of your listing is the second most important ranking Factor on Google Maps according to the annual local ranking Factor survey being able to translate it
should help this business rank higher how in this particular example this listing's business name includes some very important keywords personal injury lawyers adding the Spanish translation to the business name will help this listing climb up the ranks on Google Maps when someone is searching for avocados deliciones personalized thanks again to add a translation to your business name go to Google Maps and search for your listing click on the hamburger menu next to
your name at the bottom of the menu select the languages option pick the language in which you want to add the
translation in from your listing click on the suggest and edit button which should
now be translated from the pop-up window select the first option this will open
your listing details the top field is your business name in the original language the field below is where you can add your translation in your selected language once you're done save your changes and don't forget to switch your language back on Google Maps let's move on to a completely different topic [Music] adding a link to a page on your website that points to another page on your website is called internal linking here is a typical example of what an internal link looks like on a random website I'm sure you're all familiar with this concept and I've included internal links across many of your pages if you haven't here are three reasons why you must do it they help visitors navigate through your site they help search engines understand the structure of your site and they help distribute Authority across the pages of your site while the first two points are easy to understand let's Linger on the third one if you're not sure what it means internal links help distribute Authority across the pages of your site not all websites are made equal when you conduct a search on Google more often than not the top results are the ones deemed to be with the most Authority although website Authority is based on many factors one of the key component is that defined the authority of a website is the number of other websites linking to it also called external links or backlinks essentially the more external links aside receives
your listing details the top field is your business name in the original language the field below is where you can add your translation in your selected language once you're done save your changes and don't forget to switch your language back on Google Maps let's move on to a completely different topic [Music] adding a link to a page on your website that points to another page on your website is called internal linking here is a typical example of what an internal link looks like on a random website I'm sure you're all familiar with this concept and I've included internal links across many of your pages if you haven't here are three reasons why you must do it they help visitors navigate through your site they help search engines understand the structure of your site and they help distribute Authority across the pages of your site while the first two points are easy to understand let's Linger on the third one if you're not sure what it means internal links help distribute Authority across the pages of your site not all websites are made equal when you conduct a search on Google more often than not the top results are the ones deemed to be with the most Authority although website Authority is based on many factors one of the key component is that defined the authority of a website is the number of other websites linking to it also called external links or backlinks essentially the more external links aside receives
the more authoritative it is being considered it's a convert of confidence look at the number of external links pointing to the top three results when
I search for SEO for beginners the only problem with external links is that
most of the time they are not distributed evenly across all the pages of your
site
instead they mostly point to the home page the result you end up with a very authoritative homepage that will rank well in Google while other pages will be a lot weaker and not perform as well in Google this is when internal Links come in adding internal links from your most authoritative pages to your Wiki pages will help pass down some of that authority to them it will sure Google these pages of your site are important and will boost their performance in search engine results so how do you do that hopefully you've installed Google search console on your website if not make sure you set it up as it's such an invaluable tool and completely free once you've logged into search console from the left hand side menu scroll down until you get to the links option just click on it this will display a list of the pages on your site that have the most external links pointing to them which unsurprisingly in this case is the home page but there is also a breakdown of the top pages with the most internal links find out the ones that have the fewest links or the ones you want to rank for and make sure you add internal links to them from the pages that have the most external links this should make a significant difference to your rankings time to have a look at our next nugget foreign even if you are super creative it's very
difficult nowadays to publish content on your site that can't be found anywhere else and will rank on Google everything has been written about in one form or another so instead of Reinventing the will and trying to come up with original ideas you are better off trying to outrank your competitors by producing content that offers better value than they do this is how let's say you are a realtor and want to publish an article on your blog to Target the keyword best neighborhood in Austin because it has a
decent amount of searches every month and could potentially lend you some leads head over to the Google Chrome Store and search for an extension called SEO minion then install it on your browser make sure you pin it to your toolbar so you can easily access it once you've installed SEO minion head
over to Google and search for your targeted keyword which in this case is best neighborhood in Austin click on the first result then click on the SEO minion icon from your toolbar this will bring up a side panel giving you access to the full SEO analysis of this particular page there is a ton of useful information in there but the one option you want to focus on is the one called analyze on-page SEO this will break down all the SEO components of this particular page the one we are interested in is called headings the headings section highlights all the topics being addressed on this page click on the download link and open the file in a spreadsheet you'll see the page structure in detail repeat this
process with the top 5 to 10 results and bring everything on the same sheet remove duplicates similar topics or irrelevant information across all the results you will be left with a unique structure report pager includes more topics related to your target keywords than any of the pages ranked in the top
search results combined you can either write the content for it yourself or get it done by a professional copywriter this will result in a page that provides outstanding content value Google will love it and will reward you with some good rankings before moving on to the next step if you like this video so far
please remember to hit the like button as it helps my channel grow and allows me to continue making more videos so I can help you out further thanks a lot foreign.
results that help answer commonly search questions related to a given keyword
since these questions are directly correlated with a specific keyword you
can turn them into very valuable pieces of content which you can use to your
advantage this is how let's say you're a dentist and you're trying to create a
page about your dental implant service or enhance an existing one simply go to
Google and search for dental implant you'll be able to see what popular
questions people ask in relation to this specific keyword and integrate some of
them into your page obviously you'll need to make sure you write your own
content you can expand the list to further Levels by clicking on the last
question which will give you tons of additional content ideas
extracting these questions manually however would be a tedious exercise
instead you can do this in just one click if you've installed SEO minion you
should see a box on the right hand side of Google search results click on the
second drop down and scroll all the way down you should see a list of items
called paa level 2 all the way to level 8. choose the level you want to extract
data from I think five is more than enough otherwise it takes too long then
click on go after a couple of minutes or less you'll have access to a file that
contains all the people also ask questions and answers related to your
keyword there will also be neatly organized based on topics you can use
these to either create entire pages on specific topics add to existing pages to
beef up the content or include them in a killer SEO Pages we covered in a
previous tip don't just copy and paste questions and answers make sure you
write your own foreign before engaging with the business
Searchers will very often check their Google review profile first although in
many cases some of the existing reviews are available directly from the Google
Business panel users will more often than not click on the review link to
investigate your reputation further by default Google will display what they
feel are the most relevant reviews which may not always show your business in the
best light to make sure your reviews paint a glowing picture of your business
you can influence some of them to be displayed at the top of your review list
how by encouraging your customers to include photos when they review your
business reviews with photos tend to stay at the top of the review list and
will stick there for longer than reviews without photos
check out the example of this micro blading Salon based in New York the top
three reviews all include photos even though they are older than many of the
other reviews which I'm sure are equally relevant although these reviews won't
stay at the top forever and will eventually drop back down they will help
you control to an extent what prospective customers see first the
other benefit is that these photos will also be automatically added to your
listing this is great because according to google businesses that add photos to
their business profiles receive 42 percent more requests for directions on
Google Maps and 35 more clicks through to their websites than businesses that
don't making this tip a really powerful one time to move on to our last tip
foreign getting your Google listing to show in the map pack results for as many
keywords as possible is probably the main aim for any local business owner
the question is which keywords should you be going after beyond the ones you
are already ranking for to extend your reach and grab a bigger slice of the
local demand the answer is simple spy on your competitors to see what keywords
they rank for in the map pack and you don't this is how for this tip I will be
using a tool called ahrefs although I always try to provide tips using free
tools as often as possible ahrefs is unfortunately not one of them if you're
serious about growing your business or becoming an SEO professional I
thoroughly recommend you invest in something like ahrefs as it provides
invaluable data and information you can use to improve your online visibility
you can find the link to ahrefs in the description below just so you know I am
not affiliated with them nor that I have been paid to mention name in this video
it's simply been one of my go-to SEO tools for years for this tip I'm going
to pretend I am this plumber called Moon Valley Plumbing based in Phoenix there's
three plumbing companies also based in Phoenix are my direct competitors and I
want to know which keywords their Google listing rank for in the macpac that my
listing doesn't here is how it's done log into ahrefs in the main field enter
your website address in this case I'll be using moonvalleyplumbing.com then
click on search from the left hand side menu click on the option called content
Gap list each of your competitors websites links in the empty Fields you can add up
Valley Plumbing doesn't in itself this is really interesting but right now I only want to
instead they mostly point to the home page the result you end up with a very authoritative homepage that will rank well in Google while other pages will be a lot weaker and not perform as well in Google this is when internal Links come in adding internal links from your most authoritative pages to your Wiki pages will help pass down some of that authority to them it will sure Google these pages of your site are important and will boost their performance in search engine results so how do you do that hopefully you've installed Google search console on your website if not make sure you set it up as it's such an invaluable tool and completely free once you've logged into search console from the left hand side menu scroll down until you get to the links option just click on it this will display a list of the pages on your site that have the most external links pointing to them which unsurprisingly in this case is the home page but there is also a breakdown of the top pages with the most internal links find out the ones that have the fewest links or the ones you want to rank for and make sure you add internal links to them from the pages that have the most external links this should make a significant difference to your rankings time to have a look at our next nugget foreign even if you are super creative it's very
difficult nowadays to publish content on your site that can't be found anywhere else and will rank on Google everything has been written about in one form or another so instead of Reinventing the will and trying to come up with original ideas you are better off trying to outrank your competitors by producing content that offers better value than they do this is how let's say you are a realtor and want to publish an article on your blog to Target the keyword best neighborhood in Austin because it has a
decent amount of searches every month and could potentially lend you some leads head over to the Google Chrome Store and search for an extension called SEO minion then install it on your browser make sure you pin it to your toolbar so you can easily access it once you've installed SEO minion head
over to Google and search for your targeted keyword which in this case is best neighborhood in Austin click on the first result then click on the SEO minion icon from your toolbar this will bring up a side panel giving you access to the full SEO analysis of this particular page there is a ton of useful information in there but the one option you want to focus on is the one called analyze on-page SEO this will break down all the SEO components of this particular page the one we are interested in is called headings the headings section highlights all the topics being addressed on this page click on the download link and open the file in a spreadsheet you'll see the page structure in detail repeat this
process with the top 5 to 10 results and bring everything on the same sheet remove duplicates similar topics or irrelevant information across all the results you will be left with a unique structure report pager includes more topics related to your target keywords than any of the pages ranked in the top
search results combined you can either write the content for it yourself or get it done by a professional copywriter this will result in a page that provides outstanding content value Google will love it and will reward you with some good rankings before moving on to the next step if you like this video so far
please remember to hit the like button as it helps my channel grow and allows me to continue making more videos so I can help you out further thanks a lot foreign.
Music:
Paa stands for people also ask this is a feature you can find in Google searchresults that help answer commonly search questions related to a given keyword
since these questions are directly correlated with a specific keyword you
can turn them into very valuable pieces of content which you can use to your
advantage this is how let's say you're a dentist and you're trying to create a
page about your dental implant service or enhance an existing one simply go to
Google and search for dental implant you'll be able to see what popular
questions people ask in relation to this specific keyword and integrate some of
them into your page obviously you'll need to make sure you write your own
content you can expand the list to further Levels by clicking on the last
question which will give you tons of additional content ideas
extracting these questions manually however would be a tedious exercise
instead you can do this in just one click if you've installed SEO minion you
should see a box on the right hand side of Google search results click on the
second drop down and scroll all the way down you should see a list of items
called paa level 2 all the way to level 8. choose the level you want to extract
data from I think five is more than enough otherwise it takes too long then
click on go after a couple of minutes or less you'll have access to a file that
contains all the people also ask questions and answers related to your
keyword there will also be neatly organized based on topics you can use
these to either create entire pages on specific topics add to existing pages to
beef up the content or include them in a killer SEO Pages we covered in a
previous tip don't just copy and paste questions and answers make sure you
write your own foreign before engaging with the business
Searchers will very often check their Google review profile first although in
many cases some of the existing reviews are available directly from the Google
Business panel users will more often than not click on the review link to
investigate your reputation further by default Google will display what they
feel are the most relevant reviews which may not always show your business in the
best light to make sure your reviews paint a glowing picture of your business
you can influence some of them to be displayed at the top of your review list
how by encouraging your customers to include photos when they review your
business reviews with photos tend to stay at the top of the review list and
will stick there for longer than reviews without photos
check out the example of this micro blading Salon based in New York the top
three reviews all include photos even though they are older than many of the
other reviews which I'm sure are equally relevant although these reviews won't
stay at the top forever and will eventually drop back down they will help
you control to an extent what prospective customers see first the
other benefit is that these photos will also be automatically added to your
listing this is great because according to google businesses that add photos to
their business profiles receive 42 percent more requests for directions on
Google Maps and 35 more clicks through to their websites than businesses that
don't making this tip a really powerful one time to move on to our last tip
foreign getting your Google listing to show in the map pack results for as many
keywords as possible is probably the main aim for any local business owner
the question is which keywords should you be going after beyond the ones you
are already ranking for to extend your reach and grab a bigger slice of the
local demand the answer is simple spy on your competitors to see what keywords
they rank for in the map pack and you don't this is how for this tip I will be
using a tool called ahrefs although I always try to provide tips using free
tools as often as possible ahrefs is unfortunately not one of them if you're
serious about growing your business or becoming an SEO professional I
thoroughly recommend you invest in something like ahrefs as it provides
invaluable data and information you can use to improve your online visibility
you can find the link to ahrefs in the description below just so you know I am
not affiliated with them nor that I have been paid to mention name in this video
it's simply been one of my go-to SEO tools for years for this tip I'm going
to pretend I am this plumber called Moon Valley Plumbing based in Phoenix there's
three plumbing companies also based in Phoenix are my direct competitors and I
want to know which keywords their Google listing rank for in the macpac that my
listing doesn't here is how it's done log into ahrefs in the main field enter
your website address in this case I'll be using moonvalleyplumbing.com then
click on search from the left hand side menu click on the option called content
Gap list each of your competitors websites links in the empty Fields you can add up
to 10. Once you're done click on show keywords this will list all the
keywords
these plumbers websites are ranking for in organic search results which MoonValley Plumbing doesn't in itself this is really interesting but right now I only want to
see which of these keywords my competitors rank in the map pack 4. to do this download the
keyword list by clicking on the export option once the list is downloaded open the
file and clean up the data so you're left with a raw list of keywords save the file as a txt file somewhere on your computer Next Step go back to hrefs and select the keyword
keyword list by clicking on the export option once the list is downloaded open the
file and clean up the data so you're left with a raw list of keywords save the file as a txt file somewhere on your computer Next Step go back to hrefs and select the keyword
Explorer option import your keyword list and make sure your default country is selected then
click on search click on the sub feature drop down option and select the local pack option
then click on apply finally click on show results this is the list of all the keywords your competitors are ranking for in the Google Map Pack and you don't you can refine the list further by excluding your competitors brand names as there would be no point trying to rank for them you should now have a clean list of keywords you can Target which includes information such as how difficult it is
to rank for them and the estimated monthly search volume right off the bat I can see some really easy ones Moon Valley Plumbing could rank for this was the very last nugget I had to
share with you I hope you enjoyed it don't forget to like the video and until
next time happy marketing foreign.
click on search click on the sub feature drop down option and select the local pack option
then click on apply finally click on show results this is the list of all the keywords your competitors are ranking for in the Google Map Pack and you don't you can refine the list further by excluding your competitors brand names as there would be no point trying to rank for them you should now have a clean list of keywords you can Target which includes information such as how difficult it is
to rank for them and the estimated monthly search volume right off the bat I can see some really easy ones Moon Valley Plumbing could rank for this was the very last nugget I had to
share with you I hope you enjoyed it don't forget to like the video and until
next time happy marketing foreign.
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